Studio founder seated at a wooden desk reviewing notes
Our story

Started in 2017, still deliberately small.

Glowlife began as a handful of conversations between former operations leads who had seen, up close, what happens when culture is treated as a side project. We started consulting in 2017 from a kitchen table in Stockholm and have grown carefully ever since.

We have stayed deliberately small — currently a team of six, plus a network of associate facilitators — because the craft of this work doesn't scale by hiring more people. It scales by listening well, designing carefully and writing things down honestly.

Principles

How we choose to work.

Care over cleverness

Frameworks are tools, not the point. We measure ourselves on whether your people feel respected by the work, not by how novel the model looks.

Honest mirrors

We share what we hear, including the uncomfortable parts. Leadership doesn't get a softened version of the picture.

Lightness

The best culture changes sit lightly on your team. We design for what you can sustain on a normal week, not a heroic one.

Credentials

Where our expertise comes from.

Operational backgrounds

Our consultants previously held roles in HR, people operations and team leadership at companies between 50 and 4,000 employees.

Continuing study

We invest in ongoing certification in coaching, organisational design and facilitation, and publish our reading list each year.

Peer review

Every major deliverable is reviewed by a second consultant before it reaches a client, to keep our judgement honest.

Want to know if we'd be a good fit?

A first conversation is always free and never sales-led. We'd rather refer you elsewhere than start work we don't believe in.

Say hello